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Luis Medeiros

Well-versed creative strategist with a background in copywriting amplified by four years of design thinking, experience leading several branding and content projects, and an artistic adventure as one-third of the band Ditch Days.

Selected works

Sword Intelligence — website, 2026

product marketing / content wireframing / copywriting

Developing the complete content for an AI Care Operations company from scratch, including website architecture, wireframes, and copy for all pages.

Mimi, 2022

brand strategy / copywriting / creative direction

Business strategy and bio-inspired rebranding for a German tech company specialized in hearing-based audio personalization. The rebranding was instrumental in helping Mimi secure series B funding.

NDI Tools, 2024

content creation / ux writing / creative direction

Redesigning the complete user experience and optmizing all content for the company's most popular downloadable, resulting in an average 33% boost in monthly downloads.

Sensei, 2024

brand strategy / content strategy / copywriting

Positioning overhaul, website architecture, and complete written content creation for an autonomous retail tech company.

Wowplug, 2026

brand strategy / creative direction

Repositioning and complete brand identity, including tagline, values and principles, and tone of voice guidelines for an urban-native EV charging network startup.

Fledge, 2026

brand strategy / naming / website content architecture

Complete rebranding for NoCode Institute, now relaunched as Fledge, with more compelling messaging and an optimized website architecture.

Oliveira da Serra, 2022

brand strategy / copywriting / creative direction

New positioning and purposeful brand for the biggest olive oil brand in Portugal.

Private Eyes, 2022

production / concept / music

Original concept and production for music video for ‘Private Eyes’, a single by Ditch Days. Shot on 16mm film. Nominated for ‘Best Video Of The Year 2023’ by Prémios PLAY.

Registo, 2020

brand strategy / copywriting / service design

Research and service design culminating in updated brand and improved user experience for the Portuguese public registry online and physical services.

Career

Sword Health, since Aug 2025

Senior Product Marketing and Content Manager

NDI, Jan 2023 - Aug 2025

Brand & Content Manager

I joined NDI to overhaul what was nothing more than an increasingly popular AV-over-IP protocol. Following a revised business strategy and a rebrand done entirely in-house, NDI is now a standout brand for connectivity in the AV industry that is capturing the attention of prosumers and content creators alike.

Currently, I function as both a creative director developing sub-brands and a content writer, creating and overseeing all written content, from the website to event activations, from case studies to sales enablement decks.

Emma - The Sleep Company, Oct 2021 - Nov 2022

Business Partner Recruiting: Creative Teams

Occupying a specialized role within the recruiting team, I provided expertise and managed the expansion of Emma's global in-house Creative Excellence, Global Brand and UX teams. Day-to-day tasks included active sourcing and contact with creative talent, portfolio assessment, interviews to evaluate cultural fit and creative task definition.

I also managed internal and external stakeholders, from 4+ hiring managers to hundreds of talent every week, led and participated in 300+ interviews with candidates from all seniority levels, from interns to directors, developed and implemented Employer Branding initiatives, and supported the content management of Emma's careers website.

With Company, May 2018 - Sep 2021

Creative Strategist + Writer

During my time in this transformative design consultancy, I honed my design thinking approach to profound and impactful problem-solving. As a strategist and writer, I bridged the gap between business strategy, brand creativity and organizational culture in multiple in-depth projects for national and international clients, including:

Addiction, Jan 2017 - Jan 2018

Copywriter

As the sole copywriter in the agency, I developed creative concepts, pitches, and advertising copy for multiple projects, from press to radio, from BTL collaterals to brand activation, from social media content to out-of-home campaigns.

List of clients included:

Shifter, May 2014 - Jan 2016

Content Writer

In this online independent cultural and tech news outlet from Portugal, I wrote mostly music-related content, such as album reviews, industry news and artist interviews.

Contact

Let's talk:

Designed by me. Developed by Filipe Medeiros.